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Lightning Bolt and Las Américas Surf Pro join forces once again!
This time, to present "Surf en el Sur," a Special Edition Capsule developed especially to celebrate surf culture in Tenerife, that reaches its peak at the legendary Playa de Las Américas, the "Spanish Left".
Just in time for the November swell and the 6th edition of Surfest Las Américas Pro (2023), sponsored once again by Lightning Bolt, this limited edition capsule is available online until the end of December (subject to stock availability) and during the 14 days of the event in Tenerife.
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The first 10 to pre-order the exclusive Capsule will receive a signed A4 poster by Rebecka Skog, a denim bag and a 10% discount on your next purchase.
Don't miss this opportunity!
Signed by Rebecka Skog, a talented Swedish artist who grew up and lives in Tenerife, the "Surf en el Sur" Capsule is a tribute to surf culture and the South of Tenerife.
The greatest inspiration came from the identity elements of this Canary Island region, particularly Playa de Las Américas, where the event - an essential point on the international surf agenda - organized by Las Américas Surf Pro takes
place, and the philosophy of Lightning Bolt.
Born in Sweden in 1986, Rebecka Skog moved to Tenerife with her family at the age of 7. Since then, her daily and constant connection with the world of design is no surprise, given that she is the daughter and granddaughter of illustrators and designers.
She has worked in advertising agencies, editorial offices, and photographic studios, both in the Canary Islands and in cities such as Madrid, London, and Copenhagen. Rebecka has held national and international exhibitions, including in London and Philadelphia. Her work has been featured in magazines such as Elle, Cosmopolitan, and Vogue.
Her greatest inspiration comes from her travels and cultural experiences gathered from the various countries she has visited. Following the Lagom philosophy, she embraces a sustainable, balanced, and calm lifestyle with the belief that "less is more".
As a sports enthusiast, with a particular love for swimming and yoga, she is also passionate about surfing. Having lived in Playa de Las Américas, surfing became an integral part of her daily routine, providing both observation and inspiration.
“Mi pura fuente de inspiración es el sonido del mar y de la naturaleza en general, no puedo estar sin la naturaleza”.
Through a composition of geometric elements balanced with other organic components, a characteristic style of Rebecka Skog, the aim is to represent surfing and the energy it conveys. This is reflected in a colorful, cheerful, youthful, and spontaneous style.
In the illustration influenced by the minimalism movement, flat and vibrant colors, along with typical elements of surfing, the island (palms, Teide volcano, sun, sea...) and its protagonists (the surfers) blend together to create art with energies as positive as those of surfing.
Sustainability is in each of our choices.
For Lightning Bolt and Las Américas Surf Pro, the Capsule is no exception!
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• The t-shirt and hoodie from the "Surf en el Sur" Capsule are made of 100% organic cotton, sourced from certified supply chains.
• Rebecka Skog's illustrations were printed using the DTG (Direct-to-Garment Printing) technique. This textile printing process uses water-based inks, without chemicals or artificial dyes, 100% biodegradable.
• The LB x LASP Capsule was produced in limited quantities, a management approach that ensures greater stock control and, of course, greater exclusivity for you!
This limited-edition capsule is not just apparel; it's a statement. It's a celebration of the sea, the surf, and the artistic spirit that connects them all. Dive into the fusion of surf culture and cutting-edge design with Lightning Bolt x Las Américas Surf Pro.
https://www.instagram.com/lightningbolt1971/
https://www.instagram.com/lasamericasurfpro/
https://www.instagram.com/rebecka.skog/
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Surfest Las Américas Pro, Playa de Las Américas, Tenerife
November 25th – December 8th 2023
We will notify you on events like Low stock, Restock, Price drop or general reminders so that you don’t miss the deal
